Sustainability is a goal every business wants to achieve. In order to stay competitive, business leaders must consider adopting Artificial Intelligence and Machine Learning.
Sustainability. Information may be the currency businesses use to forward their goals, but sustainability is what customers are looking for today. Eco-friendly. Environmentally safe. Zero carbon. Electric vehicles. Solar panels. Recycling. All of it matters. Consumers are becoming widely educated on how their own actions affect the environment, and they want businesses to be cognizant of the same things. Artificial intelligence and machine learning are an integral part of businesses ability to achieve sustainability.
The vehicle industry has been working toward sustainability heavily over the last decade, first with hybrid models, then to all electric and next on the list is flying cars. (Anyone else remember back in the 80s when they told us we’d have flying cars by 2000?) But through all of the progress, new innovations are still integrated with parts designed half a century ago. There are a handful of companies looking to change this, to make vehicles more upgradeable versus having to purchase the next model every time.
The role of artificial intelligence in this arena is huge. The need for further innovations in machine learning is also vital to the success of making vehicles sustainable. The biggest problem, or obstacle, is in the production of vehicles. They are not constructed from the ground up, rather the new technology is intermingled inside an old design. Tesla is trying to change that with its vehicles, and others are following suit, but we aren’t there yet. AI and ML are still in their infancy as far as technology is concerned. There is so much to learn to do with them, so many ways they can be applied that we haven’t even considered yet.
All of the layers of a vehicle, from what you see to what’s under the hood to what you can’t see, come together to make a vehicle which gets you from one place to another. And when those parts eventually break, because they will, you’ll have to go out and buy a new car. But what if you didn’t have to buy a new car? What if your car could simply be upgraded instead of traded in, and for a fraction of the cost? You’d probably jump all over that, right? Most people would. Not only is it better for the pocket, but it’s better for the environment. Fewer cars in junkyards, less vehicle production in factories that negatively affect air quality, less required maintenance. Sustainable.
In order to achieve this goal, car manufacturers will have to adopt new processes and production methods. Parts designed 50 years ago could likely use a re-design. Or, better, they could be gotten rid of and replaced with something more efficient. Just as carburetors evolved to fuel injection, there are more efficient methods of making a car run. Just because a process works, doesn’t mean it’s the most efficient or best way to get things done. But if we can figure out how to upgrade cars instead of having to get a new one, we’ll push a major dent in the global efforts to save our planet. AI is imperative to achieving this goal, the more we can train a machine to do, the more humans can focus on furthering the sustainability goal in other areas.
This sounds like a dream, but that dream isn’t too far from being a reality. Consumers want businesses to be sustainable, transparent and environmentally safe. Businesses which have those things tend to have better ratings from customers, better customer retention and higher revenues reported. AI and ML are going a long way towards helping businesses get to that point, especially with its use much more widespread than it used to be.
Sustainability is in high demand. AI and ML help us achieve sustainability. But before you can adopt it, remember the car. It has layers, depth and requires maintenance. Just like software development. Just like artificial intelligence. Just like everything in technology. And it’s not going anywhere. Consult an expert, learn how AI can benefit your business, and push your business to be a leader in your industry.