Three Reasons Every Business Needs the Cloud

There are myths and misinformation about the cloud floating around the web which may deter you from using it when building your business. Not using the cloud, though, is a mistake. It’s a mistake that will cost you time and money when you realize that you need it and have to transition to cloud-based services as your business grows. There are three main reasons your business needs the cloud: Security, cost and convenience.


The absolute most important reason your business needs the cloud is for security. There is a myth that the cloud is not secure, but the truth is that it’s actually secure by default. You can automate security in the cloud in ways that you cannot with standard servers. You can for example create paved roads, something you can’t do in a data center. For example, you can nightly destroy a server, you can rotate keys and rebuild and restart in a matter of minutes without your target audience ever noticing. So even if someone broke into that server, they can’t stay in it because you destroy it every night and start with a fresh copy. So that person no longer has access. That’s just one example of how you can automate cloud security, and one way to show how cloud security protects your data.


The second reason your business needs the cloud it is almost always cheaper than other options. There are companies which say they have saved money by making their own cloud or by not using the cloud, but the reality is that those companies do not account for the expense of the cloud versus their on premise solution. And they often don’t use the cloud services correctly. It means that they’re not accounting for things like paying a power bill, paying for space and land and people, overtime and facilities and they’re not accounting for all of the operational costs involved. They’re also not accounting for lost cost, which could be the cost of a developer sitting around and waiting to get on a server.

Part of the problem as it relates to cost is that companies go into the cloud, but they don’t know what to do with it. They’re not trained properly and they’re not working with a company that knows what they are doing, or they’re not bringing in the right consultants to get them started. They use the wrong size resources and ill fitting services, which is a problem. Part of being in the cloud is figuring out the right size and figuring out the right way to move to modernize your app into the cloud so you get that cost savings. So when a company treats the cloud like it’s another data center, they see costs rise because it’s the wrong approach.


Everything is so automated that you don’t have to think about anything. You have the ability to vend services to your staff, so the cloud becomes a developmental, QA and security vending machine. If you need infrastructure to experiment with something, test something, run security audits or some other test, you don’t have to provision things in a data center and wait for someone to hook things up. And more importantly, you don’t have to maintain what you are using. You can go in, click a few buttons or run a script, requisition something temporarily, use it and then  destroy it when it’s done. Not only does this make it possible to get things done without requiring other resources, but it also allows you to destroy unneeded information as well as give you the time needed to perfect whatever you’re working on, again without disrupting your customer’s experience or dragging in other teams. Since infrastructure you required isn’t left lying around, you haven’t incurred costs, or wasted a great deal of money because you’ve bought a server that’s going to sit on the rack not being used.

Going to the cloud is going to make you build differently, which means  modernization. The cloud will make you push towards microsegmentation, being network zero. It will make you think differently, which is more efficient from a cost perspective, faster from a code development perspective and safer from a security perspective. It moves your business forward.

Your business needs the cloud. However, be  sure that it is set up properly to ensure that your company reaps all of the benefits the cloud provides, even if that means hiring someone to help you. Setting it up incorrectly will cost you down the road, so get it right from the start and watch your business thrive.

About the Author

Pieter VanIperen, Managing Partner of PWV Consultants, leads a boutique group of industry leaders and influencers from the digital tech, security and design industries that acts as trusted technical partners for many Fortune 500 companies, high-visibility startups, universities, defense agencies, and NGOs. He is a 20-year software engineering veteran, who founded or co-founder several companies. He acts as a trusted advisor and mentor to numerous early stage startups, and has held the titles of software and software security executive, consultant and professor. His expert consulting and advisory work spans several industries in finance, media, medical tech, and defense contracting. Has also authored the highly influential precursor HAZL (jADE) programming language.

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