{"id":1546,"date":"2021-03-09T15:44:17","date_gmt":"2021-03-09T20:44:17","guid":{"rendered":"https:\/\/www.pwvconsultants.com\/blog\/?p=1546"},"modified":"2021-03-09T15:44:20","modified_gmt":"2021-03-09T20:44:20","slug":"computers-are-hard-sticky-adtech-persists","status":"publish","type":"post","link":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/","title":{"rendered":"Computers Are Hard: Sticky AdTech Persists"},"content":{"rendered":"\n

Many companies use tracking cookies as a tool for marketing or personalizing your experience. The problem is, some adtech uses cookies that are hard to clear.<\/h2>\n\n\n\n

Back in December, there was an article in Elle magazine chronicling a former Bloomberg reporter who fell for the subject of her reporting. We aren\u2019t going to discuss the romantic scandal here, that\u2019s better left for experts in that arena. What we will discuss, though, is an ad that appeared on the Elle website alongside this story. This specific ad was for Plain Functional Buttoned Flap Adult Pajamas<\/a> made by IVRose, and adtech hidden in this piece of marketing contains tracking technology that is hard to erase.<\/p>\n\n\n\n

The ad itself seems out-of-place alongside the story it was paired with, yet it was seen in multiple places on the website. Most think that other sites determined the story was too risque for their ad dollars, so IVRose bid on as many spots as they could. That they really thought the audience would be a perfect target for this ad is doubtful, but  the company didn\u2019t respond to any outlet for comment. Thanks to Gizmodo<\/a> and Zach Edwards from Victory Medium, we have learned that the ads were never really about pajamas at all. Edwards outlines the signs in a Twitter thread<\/a>. <\/p>\n\n\n\n

According to Edwards, the landing page is where it all begins. When the page loads, a specific piece of tracking tech is triggered. Clientgear, a subsidiary of Chinese adtech company, YeahMobi, creates a company-specific ID for each user\u2019s device. Once that ID is copied on its network, it gets broadcast to the adtech middlemen who have a business relationship with YeahMobi, of which there appear to be at least 15 companies in the US and China. In return for this new user ID, each partner passes back their own company-specific identifiers. Once both sides sync their user IDs, they typically continue exchanging every piece of data they obtain until you tell them to stop. If one of these parties happens to be a third-party you\u2019ve already come across, there could already be data describing who you are<\/p>\n\n\n\n

The problem is, with some adtech, even if you clear your cookie cache, that\u2019s not enough. Dating back to 2014, researchers have noted that some partners can respawn those cookies. This is called an evercookie, and it is incredibly difficult to get rid of, which means that this adtech can continue to track your internet activity, even if you\u2019ve told them to stop. Even if you do a deep scrub on your browser\u2019s cookie cache, it can be undone relatively quickly. As the Gizmodo article pointed out, \u201cClearing out the cookies or any associated user IDs from your browser cache doesn\u2019t mean that any of these dozen-plus partners have any reason to do the same. The minute that you stumble onto a website that tries to sync with one of their pre-existing tags, everything that you tried to scrub\u2014including that cursed onesie\u2014will be linked back to whatever new ID you\u2019ve created, putting you pretty much back where you started.\u201d<\/p>\n\n\n\n

So now, there are a whole bunch of Elle users out there, and others who happened to stumble upon the article and ad, who are going to be haunted by these flapped pajamas for the foreseeable future. And there\u2019s nothing they can do about it. And while it is conjecture, it’s probably a fair assumption that neither Elle nor its primary ad markets wanted this for their users. <\/p>\n\n\n\n

Something as simple as showing you an ad is another convoluted and confusing way that illustrates that computers are hard. And simple things can come with unexpected results. It\u2019s incredibly complicated to serve ads on the web in the first place. And where there is complexity, things go wrong or slip by. Like cookies that stick around and never truly go away, haunting its users with Adult Flap Pajama ads while syphoning up data.<\/p>\n\n\n\n

Adtech is messy, it\u2019s complicated, and there are very few regulations around it. Third-party cookies are going by the wayside for many web browsers, but until they do, these tracking cookies will plague our machines. And the stickier adtech cookies will continue to rear their heads and continue to track our activity in an effort to redirect our attention back to a particular site sometimes in ways we cannot predict.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.<\/p>\n","protected":false},"author":1,"featured_media":1608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2112,2134],"tags":[2176,2113,2177,2178,2179,1820,571,2135],"yoast_head":"\nComputers Are Hard: Sticky AdTech Persists - PWV Consultants<\/title>\n<meta name=\"description\" content=\"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Computers Are Hard: Sticky AdTech Persists\" \/>\n<meta property=\"og:description\" content=\"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\" \/>\n<meta property=\"og:site_name\" content=\"PWV Consultants\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PWV-Consultants-110444033947964\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T20:44:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-09T20:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1989\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pieter VanIperen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PWV_Consultants\" \/>\n<meta name=\"twitter:site\" content=\"@PWV_Consultants\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pieter VanIperen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\"},\"author\":{\"name\":\"Pieter VanIperen\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/c15d5d40126a8ad906cb3067de95f8d4\"},\"headline\":\"Computers Are Hard: Sticky AdTech Persists\",\"datePublished\":\"2021-03-09T20:44:17+00:00\",\"dateModified\":\"2021-03-09T20:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg\",\"keywords\":[\"AdTech\",\"Computers Are Hard\",\"Cookies\",\"Elle magazine\",\"evercookie\",\"privacy\",\"technology\",\"third party cookies\"],\"articleSection\":[\"Computers Are Hard\",\"Privacy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\",\"name\":\"Computers Are Hard: Sticky AdTech Persists - PWV Consultants\",\"isPartOf\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg\",\"datePublished\":\"2021-03-09T20:44:17+00:00\",\"dateModified\":\"2021-03-09T20:44:20+00:00\",\"description\":\"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg\",\"contentUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg\",\"width\":2560,\"height\":1989,\"caption\":\"Retargeting vector illustration. BW outlined advertising marketing technique. User personalized ads from browser cookies. Virtual website visitor management strategy and method for campaign promotion.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pwvconsultants.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Computers Are Hard: Sticky AdTech Persists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#website\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/\",\"name\":\"PWV Consultants\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pwvconsultants.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\",\"name\":\"PWV Consultants\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png\",\"contentUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png\",\"width\":98,\"height\":84,\"caption\":\"PWV Consultants\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PWV-Consultants-110444033947964\",\"https:\/\/twitter.com\/PWV_Consultants\",\"https:\/\/www.linkedin.com\/company\/pwv-consultants\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/c15d5d40126a8ad906cb3067de95f8d4\",\"name\":\"Pieter VanIperen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8b294918257a810803e2befc9a71b7bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8b294918257a810803e2befc9a71b7bc?s=96&d=mm&r=g\",\"caption\":\"Pieter VanIperen\"},\"description\":\"PWV Consultants is a boutique group of industry leaders and influencers from the digital tech, security and design industries that acts as trusted technical partners for many Fortune 500 companies, high-visibility startups, universities, defense agencies, and NGOs. Founded by 20-year software engineering veterans, who have founded or co-founder several companies. PWV experts act as a trusted advisors and mentors to numerous early stage startups, and have held the titles of software and software security executive, consultant and professor. PWV's expert consulting and advisory work spans several high impact industries in finance, media, medical tech, and defense contracting. PWV's founding experts also authored the highly influential precursor HAZL (jADE) programming language.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/pwv-consultants\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Computers Are Hard: Sticky AdTech Persists - PWV Consultants","description":"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/","og_locale":"en_US","og_type":"article","og_title":"Computers Are Hard: Sticky AdTech Persists","og_description":"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.","og_url":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/","og_site_name":"PWV Consultants","article_publisher":"https:\/\/www.facebook.com\/PWV-Consultants-110444033947964","article_published_time":"2021-03-09T20:44:17+00:00","article_modified_time":"2021-03-09T20:44:20+00:00","og_image":[{"width":2560,"height":1989,"url":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg","type":"image\/jpeg"}],"author":"Pieter VanIperen","twitter_card":"summary_large_image","twitter_creator":"@PWV_Consultants","twitter_site":"@PWV_Consultants","twitter_misc":{"Written by":"Pieter VanIperen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#article","isPartOf":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/"},"author":{"name":"Pieter VanIperen","@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/c15d5d40126a8ad906cb3067de95f8d4"},"headline":"Computers Are Hard: Sticky AdTech Persists","datePublished":"2021-03-09T20:44:17+00:00","dateModified":"2021-03-09T20:44:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/"},"wordCount":745,"publisher":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg","keywords":["AdTech","Computers Are Hard","Cookies","Elle magazine","evercookie","privacy","technology","third party cookies"],"articleSection":["Computers Are Hard","Privacy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/","url":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/","name":"Computers Are Hard: Sticky AdTech Persists - PWV Consultants","isPartOf":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage"},"image":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg","datePublished":"2021-03-09T20:44:17+00:00","dateModified":"2021-03-09T20:44:20+00:00","description":"Adtech is complicated and has few regulations. Companies use tracking cookies for marketing and personalization, but sometimes they get stuck.","breadcrumb":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#primaryimage","url":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg","contentUrl":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2021\/03\/Sticky-AdTech-scaled.jpeg","width":2560,"height":1989,"caption":"Retargeting vector illustration. BW outlined advertising marketing technique. User personalized ads from browser cookies. Virtual website visitor management strategy and method for campaign promotion."},{"@type":"BreadcrumbList","@id":"https:\/\/www.pwvconsultants.com\/blog\/computers-are-hard-sticky-adtech-persists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pwvconsultants.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Computers Are Hard: Sticky AdTech Persists"}]},{"@type":"WebSite","@id":"https:\/\/www.pwvconsultants.com\/blog\/#website","url":"https:\/\/www.pwvconsultants.com\/blog\/","name":"PWV Consultants","description":"","publisher":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pwvconsultants.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pwvconsultants.com\/blog\/#organization","name":"PWV Consultants","url":"https:\/\/www.pwvconsultants.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png","contentUrl":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png","width":98,"height":84,"caption":"PWV Consultants"},"image":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PWV-Consultants-110444033947964","https:\/\/twitter.com\/PWV_Consultants","https:\/\/www.linkedin.com\/company\/pwv-consultants"]},{"@type":"Person","@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/c15d5d40126a8ad906cb3067de95f8d4","name":"Pieter VanIperen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8b294918257a810803e2befc9a71b7bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b294918257a810803e2befc9a71b7bc?s=96&d=mm&r=g","caption":"Pieter VanIperen"},"description":"PWV Consultants is a boutique group of industry leaders and influencers from the digital tech, security and design industries that acts as trusted technical partners for many Fortune 500 companies, high-visibility startups, universities, defense agencies, and NGOs. Founded by 20-year software engineering veterans, who have founded or co-founder several companies. PWV experts act as a trusted advisors and mentors to numerous early stage startups, and have held the titles of software and software security executive, consultant and professor. PWV's expert consulting and advisory work spans several high impact industries in finance, media, medical tech, and defense contracting. PWV's founding experts also authored the highly influential precursor HAZL (jADE) programming language.","sameAs":["https:\/\/www.linkedin.com\/company\/pwv-consultants"]}]}},"_links":{"self":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/1546"}],"collection":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":5,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/1546\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/posts\/1546\/revisions\/1610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/media\/1608"}],"wp:attachment":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/media?parent=1546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/categories?post=1546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/tags?post=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}