{"id":1115,"date":"2020-11-25T10:00:00","date_gmt":"2020-11-25T15:00:00","guid":{"rendered":"https:\/\/www.pwvconsultants.com\/blog\/?p=1115"},"modified":"2020-11-24T15:42:01","modified_gmt":"2020-11-24T20:42:01","slug":"hulu-app-shows-how-design-affects-user-experience","status":"publish","type":"post","link":"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/","title":{"rendered":"Hulu App Shows How Design Affects User Experience"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-design-functionality-and-security-are-all-vital-parts-of-creating-a-successful-application-or-piece-of-software-all-three-pieces-directly-affect-user-experience-which-is-what-drives-success\">Design, functionality and security are all vital parts of creating a successful application or piece of software. All three pieces directly affect user experience, which is what drives success.<\/h2>\n\n\n\n<p>Recently, <a href=\"https:\/\/techcrunch.com\/2020\/11\/21\/hulu-ux-teardown\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCruch broke down five elements of streaming powerhouse Hulu\u2019s app that need improvement<\/a>. Why do they need improvement? Because the elements negatively affect user experience. This is something that happens all of the time, a company develops software or an application for their product that is fully functional, but not user-friendly. Often, a disagreement ensues about which side of the project is more important, but the truth is they both matter.<\/p>\n\n\n\n<p>Applications and software have three major components that need to be considered: functionality (Under the hood, does it do what it\u2019s supposed to?), design (Will your target market find your product easy to use?) and security. All three components are equally as important as the next. As much as each department would like to think that their part of the project is more important than the others, that\u2019s just not the case.<\/p>\n\n\n\n<p>When it comes to security, which has been all over the news of late, it is incredibly important to ensure the privacy and safety of your customer\u2019s information. They are trusting you with that information in exchange for a service you provide, and if you don\u2019t hold up your end of the deal, the consequences are real. Fines from compliance bodies, legal reparations, cost to secure what was exposed, loss of business due to lack of trust, etc. With security in the news as it is, most businesses are taking note and understanding how important it is.<\/p>\n\n\n\n<p>The design of an app or piece of software can literally make or break its success. If the user experience is good, then people will continue to use it. For the experience to be positive, the design needs to be organized in a way that intuitively clicks with a user. If a user can\u2019t figure out where to find what they need, they won\u2019t use your product.  The design needs to feel like the user wouldn&#8217;t change things.<\/p>\n\n\n\n<p>Before delving into functionality, let\u2019s discuss the creative process for designing software or an application. Creativity is incredibly important to the process because outside-the-box thinking can result in something even better than what was originally planned. So it\u2019s typically better to let creativity flow. Now, that said, to mesh with functionality, design needs to be grounded in the reality of the business needs and what is functionally possible. You can&#8217;t make a vehicle that hauls like freight train, that looks like a Ferrari and drives like a motorcycle. This is where groups have to work together to find the balance that serves the product.<\/p>\n\n\n\n<p>Which brings us to functionality. The functionality of an app or piece of software can also make or break its success. If an app works like it\u2019s supposed to and doesn\u2019t break or need updates every other day, it\u2019s likely that people will continue to use it. But if an app breaks all the time, is fragile and\/or needs updates on a regular basis, users will get tired of dealing with it and find another product that doesn\u2019t break all the time.<\/p>\n\n\n\n<p>User experience is what drives the success of every application and piece of software. And if your target market happens to be your own employees, <a href=\"https:\/\/www.pwvconsultants.com\/blog\/the-software-dilemma-build-it-or-buy-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">be sure to consider if you should even build that software or if you should buy it<\/a>. Regardless of the target market, design, functionality and security all combine to directly affect user experience, so they must work together to create a positive experience. And if you don\u2019t have a team that can make that happen, remember, <a href=\"https:\/\/www.pwvconsultants.com\/blog\/wp-admin\/post.php?post=1088&amp;action=edit\" target=\"_blank\" rel=\"noreferrer noopener\">there are always experts out there willing to help build your product for you<\/a>! <\/p>\n\n\n\n<p>Businesses should be doing whatever it takes to ensure a positive user\/customer experience. Hulu has a huge user base and a highly desirable product offering, so users will continue using their product while they fix their experience. But most business won&#8217;t be that lucky. Ultimately, that\u2019s what keeps businesses alive and well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Functionality, design and security are equally important in app and software development. The user experience is what matters most.<\/p>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1971,1969,1868,1970],"tags":[1973,1975,1974,1979,1978,17,1603,1976,1972,1977],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hulu App Shows How Design Affects User Experience - PWV Consultants<\/title>\n<meta name=\"description\" content=\"Functionality, design and security are equally important in app and software development. 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The user experience is what matters most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"PWV Consultants\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PWV-Consultants-110444033947964\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T20:42:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/11\/technology-2245662_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pieter VanIperen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PWV_Consultants\" \/>\n<meta name=\"twitter:site\" content=\"@PWV_Consultants\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pieter VanIperen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/\"},\"author\":{\"name\":\"Pieter VanIperen\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/person\/c15d5d40126a8ad906cb3067de95f8d4\"},\"headline\":\"Hulu App Shows How Design Affects User Experience\",\"datePublished\":\"2020-11-25T15:00:00+00:00\",\"dateModified\":\"2020-11-24T20:42:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/11\/technology-2245662_1280.jpg\",\"keywords\":[\"Application\",\"Application Design\",\"Application development\",\"Design\",\"Functionanlity\",\"Security\",\"software\",\"Software Design\",\"Software Development\",\"User Experience\"],\"articleSection\":[\"Application\",\"Business\",\"Software\",\"User Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/\",\"name\":\"Hulu App Shows How Design Affects User Experience - PWV Consultants\",\"isPartOf\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/hulu-app-shows-how-design-affects-user-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/11\/technology-2245662_1280.jpg\",\"datePublished\":\"2020-11-25T15:00:00+00:00\",\"dateModified\":\"2020-11-24T20:42:01+00:00\",\"description\":\"Functionality, design and security are equally important in app and software development. 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