{"id":7,"count":1,"description":"Search Engine Optimization, or SEO, is when you optimize your web pages to rank higher in search engine results. Google, Bing, Yahoo! and other search engines rank websites based on algorithms. They also rank based on what their service deems relevant to the search terms entered. The higher your website ranks, the closer to the top of the list on the return it is. The sites listed at the top of returns are typically the most clicked links on any given search engine site.\r\n\r\nSearch engines also use web crawlers or spiders to find new web pages on the internet. While longevity plays a part in the algorithms because search engines use database indexes to store web pages, the crawlers will locate new pages that are relevant as well. The biggest advantage to SEO is that it lets you share important information about your website with search engines.","link":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/","name":"SEO","slug":"seo","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Archives - PWV Consultants SEO<\/title>\n<meta name=\"description\" content=\"Search Engine Optimization, or SEO, is when you optimize your web pages to rank higher in search engine results. The higher you rank, the more clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Archives\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"PWV Consultants\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PWV_Consultants\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/\",\"name\":\"SEO Archives - PWV Consultants SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#website\"},\"description\":\"Search Engine Optimization, or SEO, is when you optimize your web pages to rank higher in search engine results. The higher you rank, the more clicks.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pwvconsultants.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#website\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/\",\"name\":\"PWV Consultants\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pwvconsultants.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#organization\",\"name\":\"PWV Consultants\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png\",\"contentUrl\":\"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png\",\"width\":98,\"height\":84,\"caption\":\"PWV Consultants\"},\"image\":{\"@id\":\"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PWV-Consultants-110444033947964\",\"https:\/\/twitter.com\/PWV_Consultants\",\"https:\/\/www.linkedin.com\/company\/pwv-consultants\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO Archives - PWV Consultants SEO","description":"Search Engine Optimization, or SEO, is when you optimize your web pages to rank higher in search engine results. The higher you rank, the more clicks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/","og_locale":"en_US","og_type":"article","og_title":"SEO Archives","og_url":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/","og_site_name":"PWV Consultants","twitter_card":"summary_large_image","twitter_site":"@PWV_Consultants","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/","url":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/","name":"SEO Archives - PWV Consultants SEO","isPartOf":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#website"},"description":"Search Engine Optimization, or SEO, is when you optimize your web pages to rank higher in search engine results. The higher you rank, the more clicks.","breadcrumb":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pwvconsultants.com\/blog\/category\/seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pwvconsultants.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.pwvconsultants.com\/blog\/#website","url":"https:\/\/www.pwvconsultants.com\/blog\/","name":"PWV Consultants","description":"","publisher":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pwvconsultants.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pwvconsultants.com\/blog\/#organization","name":"PWV Consultants","url":"https:\/\/www.pwvconsultants.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png","contentUrl":"https:\/\/www.pwvconsultants.com\/blog\/wp-content\/uploads\/2020\/04\/logo-alternate-e1585773530392.png","width":98,"height":84,"caption":"PWV Consultants"},"image":{"@id":"https:\/\/www.pwvconsultants.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PWV-Consultants-110444033947964","https:\/\/twitter.com\/PWV_Consultants","https:\/\/www.linkedin.com\/company\/pwv-consultants"]}]}},"_links":{"self":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/categories\/7"}],"collection":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.pwvconsultants.com\/blog\/wp-json\/wp\/v2\/posts?categories=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}